X, Y, Z Of Materialism! A Comperative Study Among Generations On Materialist Tendency, Brand Awareness And Importance Of Money


Eroğlu F. , Kılıç F.

Yönetim ve Ekonomi Araştırmaları, vol.19, no.2, pp.102-129, 2021 (National Refreed University Journal)

  • Publication Type: Article / Article
  • Volume: 19 Issue: 2
  • Publication Date: 2021
  • Doi Number: 10.11611/yead.884649
  • Title of Journal : Yönetim ve Ekonomi Araştırmaları
  • Page Numbers: pp.102-129