DIFFERENTIATED MARKETING POLICIES IN TERMS OF COMPANY SIZE AND SECTOR DURING GLOBAL RECESSION

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KİRTİŞ A. K., EROĞLU F.

Journal of Global Strategic Management, no.4, pp.103-112, 2010 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2010
• Journal Name: Journal of Global Strategic Management
• Journal Indexes: Asos İndeks
• Page Numbers: pp.103-112
• Çanakkale Onsekiz Mart University Affiliated: Yes