DIFFERENTIATED MARKETING POLICIES IN TERMS OF COMPANY SIZE AND SECTOR DURING GLOBAL RECESSION


KİRTİŞ A. K., EROĞLU F.

Journal of Global Strategic Management, no.4, pp.103-112, 2010 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2010
  • Journal Name: Journal of Global Strategic Management
  • Journal Indexes: Asos İndeks
  • Page Numbers: pp.103-112
  • Çanakkale Onsekiz Mart University Affiliated: Yes