DIFFERENTIATED MARKETING POLICIES IN TERMS OF COMPANY SIZE AND SECTOR DURING GLOBAL RECESSION


KİRTİŞ A. K. , EROĞLU F.

Journal of Global Strategic Management, no.4, pp.103-112, 2010 (Journal Indexed in ESCI)

  • Publication Type: Article / Article
  • Publication Date: 2010
  • Title of Journal : Journal of Global Strategic Management
  • Page Numbers: pp.103-112