DIFFERENTIATED MARKETING
POLICIES IN TERMS OF COMPANY SIZE
AND SECTOR DURING GLOBAL
RECESSION
KİRTİŞ A. K. , EROĞLU F.
Journal of Global Strategic Management, no.4, pp.103-112, 2010 (Journal Indexed in ESCI)
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Publication Type:
Article / Article
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Publication Date:
2010
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Title of Journal :
Journal of Global Strategic Management
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Page Numbers:
pp.103-112