The Mediating Role of Career Centers' Service Quality in the Relationship Between Individual Career Planning and University Preferences

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Bayrakci R. B., Alptekin H.

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.20, sa.1, ss.131-148, 2025 (ESCI, TRDizin)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 20 Sayı: 1
• Basım Tarihi: 2025
• Doi Numarası: 10.17153/oguiibf.1520311
• Dergi Adı: ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
• Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
• Sayfa Sayıları: ss.131-148
• Çanakkale Onsekiz Mart Üniversitesi Adresli: Hayır

Özet

The aim of this study is to investigate the mediating role of career center service quality in the effect of individual career planningon university preferences. The research was conducted on 307 students studying at a foundation university. In the process of testing the research hypotheses, Process Macro application was used via SPSS and model 4 parameters were applied.As a result of the analyses, career planning was affected by the service quality of career centers (B=.649; p<.001; 95% CI [.562; .736]) and university choice (B=.682; p<.001; 95% CI [. 584; .780]), and career center service quality was a partial mediator in the relationship between individual career planning and university choice (beta = .320, p<.001; 95% CI [.239; . 467])