THE EFFECTS OF SOCIAL MEDIA ON BEFORE AND AFTER VISITING A DESTINATION: A RESEARCH IN GALLIPOLI PENINSULA


BULUK B. , EŞİTTİ B.

THE JOURNAL OF INTERNATIONAL SOCIAL RESEARCH, vol.8, pp.1147-1159, 2015 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 8
  • Publication Date: 2015
  • Title of Journal : THE JOURNAL OF INTERNATIONAL SOCIAL RESEARCH
  • Page Numbers: pp.1147-1159

Abstract

The developing form of the social media as a communication and marketing tool for travel and tourism presents challenges for destination marketing and tourism enterprises. This amprical research indicated the motivations that guide the behaviors of tourists who interested in a destination through social media and determined the relationship between the destination and tourists before and after visiting the destination and also it evaluated their attitudes through social media applications. In research section, a questionnaire was prepared and applied to the tourists who use social media applications frequently in their daily life. The data collected from 258 domestic and foreign respondents during their visiting Gallipoli peninsula in Canakkale Province. The survey identified the impact of social media on tourists’ behaviour. This research revealed that tourists consider social media tools before and after visiting a destination process effectively.