Research Information System
İnsan ve İnsan, vol.8, no.28, pp.91-102, 2021 (Peer-Reviewed Journal)
Abstract: Consumption culture is discussed by many theorists. Since most of societies are
based on consumption, they started to be known as consumption society. Capitalist social
understanding based on production in early days has become consumption-based in time and
has shown itself in all areas of life. With emergence of social media networks invented with
effects of technological developments, phenomenon of consumption has been transferred to a
new platform. Using influencers, which most companies have a large number of followers for
marketing and product promotion, is an indicator of prevalence of consumption. In last
month of 2019, due to deadly Covid-19 virus, which emerged in Wuhan, China and spread
to the world, people chose to stay from their homes and prefer online shopping to avoid
infection. Therefore, in this study, effect of influencers on shopping habits of the society during
Covid-19 virus period was discussed based on phenomenon of consumer society.
Keywords: Consumption society, Consumption, Influencer, Social media, Covid 19