Eurasian Business & Economics Journal, vol.2021, no.25, pp.102-116, 2021 (Peer-Reviewed Journal)
It is important for commercial banks, which are important actors of the financial system, to plan for the
future by determining the effects of their financial performance on brand values. In this context, the
purpose of the study is to determine the effect of the financial performance ratios of 8 commercial banks
serving in the Turkish Banking Sector on their brand values with the help of panel regression analysis.
According to the analysis results, considering the degree of influence on the brand value, it has been
determined that Capital Adequacy, Liquid Assets/Total Assets, Period Net Profit or Loss/Total Assets
and finally Net Interest Income/Total Assets affect the brand value. Besides, the ratio of Total
Loans/Total Assets was not found to be statistically significant on the brand value.