To Understand the Approach to Discount Days in Turkey: Investigation of the Response to the Change of the Black Friday Name

Gültekin, YASİN

To Understand the Approach to Discount Days in Turkey: Investigation of the Response to the Change of the Black Friday Name

in: Handbook of Research on Future Policies and Strategies for Nation Branding, Victoria Pistikou,Andreas Masouras,Marcos Komodromos, Editor, IGI Global, Pennsylvania, pp.164-181, 2022

Publication Type: Book Chapter / Chapter Research Book
Publication Date: 2022
Publisher: IGI Global
City: Pennsylvania
Page Numbers: pp.164-181
Editors: Victoria Pistikou,Andreas Masouras,Marcos Komodromos, Editor
Çanakkale Onsekiz Mart University Affiliated: Yes