A Brief Comparison of Big Data Analysis and Traditional Marketing Research


Bil E., Özkaya M.

TroyAcademy, vol.6, no.2, pp.462-476, 2021 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 6 Issue: 2
  • Publication Date: 2021
  • Doi Number: 10.31454/troyacademy.950686
  • Journal Name: TroyAcademy
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.462-476
  • Çanakkale Onsekiz Mart University Affiliated: Yes