E-Commerce As An Alternative Strategy In Recovery From The Recession


SAVRUL M. , KILIÇ C.

7th International Strategic Management Conference, Paris, Fransa, 30 Haziran - 02 Temmuz 2011, cilt.24 identifier identifier

Özet

Globalization leads to a change in virtually everything related to politics, culture and economy. As globalization changed the world, the structure of the globalization concept itself evolved too. Globalization of demographic and socio-economic factors and increasing level of consciousness of consumers led to a structural change in the economy towards industry based old economy to a new economy. The new economy is a knowledge based economy in which e-commerce is a dynamic factor.