E-Commerce As An Alternative Strategy In Recovery From The Recession


7th International Strategic Management Conference, Paris, France, 30 June - 02 July 2011, vol.24 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 24
  • Doi Number: 10.1016/j.sbspro.2011.09.055
  • City: Paris
  • Country: France
  • Keywords: Globalization, e-commerce, financial recession, economic crisis
  • Çanakkale Onsekiz Mart University Affiliated: Yes


Globalization leads to a change in virtually everything related to politics, culture and economy. As globalization changed the world, the structure of the globalization concept itself evolved too. Globalization of demographic and socio-economic factors and increasing level of consciousness of consumers led to a structural change in the economy towards industry based old economy to a new economy. The new economy is a knowledge based economy in which e-commerce is a dynamic factor.