Selection of Digital Marketing Tools Using Fuzzy AHP-Fuzzy TOPSIS


ŞENGÜL Ü., Eren M.

in: Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing, Kumar A., Kumar Dash M., Editor, Igı: International Publisher Of Progressive Academic Research, Hershey, pp.97-126, 2015

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2015
  • Publisher: Igı: International Publisher Of Progressive Academic Research
  • City: Hershey
  • Page Numbers: pp.97-126
  • Editors: Kumar A., Kumar Dash M., Editor