İÇERİK PAZARLAMASI UYGULAMALARINA YÖNELİK TUTUMLARIN ALGILANAN FAYDALAR İLE İÇERİK PAYLAŞIM DAVRANIŞLARI ARASINDAKİ ARACILIK ROLÜNÜN İNCELENMESİ

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İnal M., Okutan S., Baş Y.

Journal of Management Marketing and Logistics, vol.7, no.4, pp.210-226, 2020 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 7 Issue: 4
• Publication Date: 2020
• Doi Number: 10.17261/pressacademia.2020.1334
• Journal Name: Journal of Management Marketing and Logistics
• Page Numbers: pp.210-226
• Çanakkale Onsekiz Mart University Affiliated: Yes