Kamu Ekonomisi Perspektifinden Sağlık Okuryazarlığı

Creative Commons License

Aydın M., Şiriner İ.

in: Global Agenda in Social Sciences, Global Studies, Aydın Murat,Şiriner İsmail,Koç Şevket Alper, Editor, IJOPEC Publication, London, pp.459-492, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: IJOPEC Publication
  • City: London
  • Page Numbers: pp.459-492
  • Editors: Aydın Murat,Şiriner İsmail,Koç Şevket Alper, Editor
  • Çanakkale Onsekiz Mart University Affiliated: Yes


One of the fundamental assumptions of neoclassical economics has been the utility maximization of individuals by taking

rational decisions and longing for their own interests. On the contrary, behavioral economics stresses that utility maximization

of individuals is affected by several factors such as cognitive boundaries, prejudices, routines, decision-making

mechanisms, uncertainty and complexity. These factors also make it difficult for individuals to make decisions. Thus, behavioral

economics proposed that ‘nudging’ could be a way of increasing individuals’ life quality, with their decisions being

adjusted in a good direction. Moving from the idea that individuals cannot be rational every time, the aim of this

chapter is to discuss pros and cons of applying libertarian paternalism in the public sphere of economy, health and taxation

by conducting a literature review. Therefore, by emphasizing different public policies, this chapter contribute to the

existing literature by increasing the decision-making ability of individuals.