VI. Congress of International Applied Social Sciences, İzmir, Türkiye, 10 - 12 Aralık 2022, ss.338
Introduction: The increase in the world population, environmental problems and economic crises trigger the acceleration of the consumption of natural, social and economic resources. The sharing economy has emerged as an economic model that provides for the exchange and shared use of services and products to ensure sustainability. The number of sharing economy business models is increasing day by day all over the world. There are many sharing platforms in Turkey, especially in the car sharing and accommodation sectors, and their number continues to increase. It is possible to develop service providers by examining user behaviors.
Aim: The aim of this study is to investigate the factors affecting the attitudes and intentions of potential users living in Turkey to use car sharing applications.
Method:In this context, the effects of perceived reputation, perceived economic benefit, and perceived ease of use, perceived trust, socialization, ownership and experience factors were examined. A structured survey study was conducted to examine the effects of users on the attitudes and intentions of using the platforms and collected data were analyzed and interpreted.
Findings:Perceived trust to the car sharing service provider, perceived reputation of car sharing platform, perceived economic benefits and the user's previous experience has a positive effect on the attitude and intention to use the platform. However, it was concluded that other factors did not have a significant effect.