Geriatric-tourism, PMR, and thermal treatments in the third age

Creative Commons License

Büyük Ö., Akkuş G.

ADVANCES IN MANAGING TOURISM ACROSS CONTINENTS, Florida, United States Of America, 24 - 26 March 2022, vol.2, pp.1-13

  • Publication Type: Conference Paper / Full Text
  • Volume: 2
  • City: Florida
  • Country: United States Of America
  • Page Numbers: pp.1-13
  • Çanakkale Onsekiz Mart University Affiliated: Yes

Abstract

This study aims to reveal the situation of geriatric-tourism (gerontourism) in Turkey with longitudinal data obtained from digital and social media. As a result of the study i) geriatric-tourists visiting Turkey mostly benefit from thermal treatments in complementary medicine and PMR in traditional medicine, and also resort to hair transplantation among aesthetic interventions, ii) they come mostly from Iraq and Libya (Middle East), Germany (Europe), Azerbaijan (the Turkic Republics), and Ukraine and Russia (CIS), iii) they mostly prefer big cities such as Izmir, Ankara, Istanbul, Antalya, Bursa, iv) motivation factors are cost, thermal resource richness, medical service quality and additional touristic trips, and v) most of the social media sharing is done by travel agencies and health institutions.