The news related to the Case in which 301 workers lost their lives as result of gas poisoning in Soma Coal Mine on May 14, 2014 was screened on the Internet news portals of 3 newspapers with large circulation rates in social media journalism in Turkey, and the aforementioned news was discussed in terms of experienced institutional crisis management. The primary purpose to carry out this research was to predict that an institutional management crisis was experienced in terms of coal company related to the aforementioned Case and to reveal this Case in terms of social media journalism using content analysis. The research was a "Screening Research" in terms of providing and using information. The research was carried out through "Content Analysis" method. The aforementioned review was performed upon news and comments related to the institutional management crisis relevant to "Soma Case" as the research subject. Each word and sentence in news and comments related to "Soma Case" between 14.05.2014 and 12.08.2014 time period in archives were included into the research. Aforementioned screening was performed in the archives of Milliyet, Hurriyet and Newsturk social media newspapers, respectively, depending upon "the first 100 news sites clicked most in Turkey" decided by Comscore in 2013 and 2014. As a result of screening, it was concluded that totally 965 pieces of news related to "Soma Case" were determined to be included, and 86 pieces of news among these were related to the Soma coal management crisis.