The Impact of Coronavirus (Covid-19) Pandemic: Digital Transformation Changes in Tourism

Buluk Eşitti B.

Journal of Tourism Theory and Research, vol.9, no.1, pp.15-23, 2023 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 9 Issue: 1
  • Publication Date: 2023
  • Journal Name: Journal of Tourism Theory and Research
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.15-23
  • Çanakkale Onsekiz Mart University Affiliated: Yes


The paper aims to examine the digital transformation changes in tourism within the process Covid-19 pandemic. The research data were collected qualitatively from 12 managers working in accommodation businesses in Istanbul, Turkey. According to the findings, it is seen that the managers emphasized that digital applications will gain importance in both accommodation businesses and tour operators due to the Covid-19 pandemic. The results also showed that digitality will be the main factor in new accommodation invest- ments and that they will focus on rapidly realizing their projects in this area to maintain the competitive advantage of destinations. Based on the study results, some suggestions were made to tourism practitioners. It is thought that the results of the study will guide tourism practitioners.