Akademik Veri Yönetim Sistemi
Tourism, Culture and Economy Congress - ITEC'24, Skopje, Makedonya, 8 - 10 Mayıs 2024, ss.150, (Özet Bildiri)
Tourism experience stands out as a significant factor affecting tourists' purchasing behavior. Memorable tourism experiences are defined as touristic experiences recalled in the post-travel process, which is believed to have a significant influence on their post-purchase behavior. Nevertheless, there is a dearth of research on memorable tourism experiences in the literature and. Additionally, there is no empirical research on the memorable tourism experience of visitors in the UNESCO World Heritage Site of Troy, which is the study field of this research. With its 4000 years of history, the Archaeological Site of Troy was included in the UNESCO World Heritage List in 1998. It is also one of the top 5 most visited archeological sites in Türkiye. This study aims to examine the memorable experiences of visitors in Troy by demographic variables. In the study, the questionnaire technique, one of the quantitative research methods. A convenience sample of 143 visitors in the Archeological Site of Troy was recruited between November, 2023 and February 2024. All analyses of the quantitative data were conducted in the SPSS statistical software. In order to determine the differences by demographic variables, T-test and ANOVA tests were applied. The findings demonstrate that visitors' perceptions of unforgettable tourism experiences do not differ by their gender. On the other hand, they suggest that there are only significant differences in the ‘hedonism’ factor of the memorable tourism experience by their age and frequency of visits. This research, supported by TÜBİTAK BİDEB 2209-A Research Project Support Programme for Undergraduate Students, contributes to the literature with the findings obtained from the visitors of the Archaeological Site of Troy which has been on the UNESCO World Heritage List since 1998.