Need for a Holistic Approach for Green Marketing by Leveraging the Role of Artificial Intelligence


Eroğlu F., Bayraktar Köse E., Kılıç F.

in: AI and Climate-Smart Policies for Blue Economy: Eco-Digital Futures, Altuğ Günar,Didem Saygın,Çağatay Başarır, Editor, IGI Global, Pennsylvania, pp.479-508, 2026

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2026
  • Doi Number: 10.4018/979-8-3373-5238-1.ch017
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.479-508
  • Editors: Altuğ Günar,Didem Saygın,Çağatay Başarır, Editor
  • Çanakkale Onsekiz Mart University Affiliated: Yes