Custos e Agronegocio, cilt.18, sa.2, ss.77-103, 2022 (SCI-Expanded)
© 2022, Universidade Federal Rural de Pernambuco. All rights reserved.This research was carried out in Çanakkale, where the most capia pepper production is carried out in Turkey. The main purpose of the research is to analyse the production of capia pepper economically in the light of agricultural business science. The original data used in the research were obtained by applying a questionnaire from 76 agricultural enterprises determined by the "stratified sampling method". According to the results of the research, the average age of business owners is 43.57 years, and the household size is 3.72 people in the enterprises examined. The professional experience of the producers in capia pepper production was found to be 17.78 years. Capia pepper production activity ranks first with a share of 34% in the herbal production pattern and 47% in the vegetable production value of the enterprises examined. It has been determined that the average capia pepper production area per farm was 15.48 da, and the yield was 3094.57 kg da-1 . In order to reach the average yield in one decare area in capia pepper production; 4454 seedlings, 44.51 kg of pure fertilizer, 485 ml of agricultural pesticides, 3.26 hours of machine pulling power, 19 lt of diesel fuel and 100 hours of manpower are needed. In order to gain an income of 2936₺ capia pepper from unit area in enterprises in terms of monetary size; seedlings worth 1943₺, pure fertilizers worth 253₺, agricultural pesticides worth 105₺, machine drawing power worth 382₺, diesel fuel worth 2312₺ and human labour worth 1387₺ are needed. The average sales price of capia pepper was determined as 0.99₺ kg-1 in the enterprises surveyed, and the highest average sales price was found as 1.19₺ kg-1 in the enterprises in the second group. Considering the average of enterprises; capia pepper production cost in per area was calculated as 5399.95₺ da-1, production value as 3063.62₺ da-1 and gross profit as-1934.92₺ da-1 . The results obtained in the research showed that capia pepper production in the research area was not profitable in 2020. Likewise, the sale price of capia pepper in 2020 was at the lowest level of recent years, and this had a negative impact on the product income. In order for the capia pepper production to be profitable in the examined enterprises, it is of great significance that the agricultural unions or cooperatives establish cold storage in the region and that the producer unions or cooperatives should make their presence felt during the marketing phase of the product. To create such a structure is seen as a significant phenomenon that can ensure price stability in the product.