The Effect Of Travel Lifestyle, Cultural Sensitivity And Food Neophobia On Local Food Preference


Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, vol.8, no.2, pp.746-761, 2020 (Peer-Reviewed Journal) identifier


It is seen that tourists tend to prefer local food. In this study it is aimed to understand local food preference of tourists. Accordingly, the effect of travel lifestyle, cultural sensitivity, and food neophobia on the local food preference was researched. The data were collected through a questionnaire. The questionnaire, according to the quota sampling determined based on nationality, was applied face-to-face to foreign tourists visiting the Istanbul Sultanahmet District between 1 June and 5 July 2018, and a total of 554 questionnaires were obtained. In the analysis, factor, regression, one sample t-test, and variance analysis were used. While food neophobia negatively affects local food preference, it was determined that travel lifestyle and cultural sensitivity do not affect the local food preference. It should be noted that the choice of food is not characterized by nationality and might be related to the psychology of the tourist.