Impact of Ambidextrous Marketing on Market and Financial Performance

TOKGÖZ E., AKATAY A., ÖZDEMİR S.

The Economies Of Balkan And Eastern Europe Countries In The Changed World, Split, Croatia, 6 - 08 May 2016, pp.59-72

  • Publication Type: Conference Paper / Full Text
  • City: Split
  • Country: Croatia
  • Page Numbers: pp.59-72
  • Çanakkale Onsekiz Mart University Affiliated: No