Use of ICT as a critical marketing success factor in Turkish agri-food SMEs

Çetin B., Akpınar Bayizit A., Özsayın D.

Outlook on Agriculture, vol.33, no.3, pp.215-218, 2004 (SCI-Expanded) identifier

  • Publication Type: Article / Article
  • Volume: 33 Issue: 3
  • Publication Date: 2004
  • Doi Number: 10.5367/0000000042530222
  • Journal Name: Outlook on Agriculture
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.215-218
  • Keywords: Agri-food, Internet, Marketing, SMEs
  • Çanakkale Onsekiz Mart University Affiliated: No

Abstract

In the mid- to late 1980s, the rapid growth in computer networks and online services steered companies, including those in the agri-food sector, towards the use of information and communication technologies (ICT). Small and medium-sized enterprises (SMEs) now need to adapt to remain competitive in the rapidly changing business environment of the twenty-first century, driven by the use of the Internet and Websites. The adoption of ICT as a communication and marketing platform provides considerable advantages to agri-food SMEs. This article examines the impact of the Internet and Websites on the marketing activities of Turkish agrifood SMEs and provides information about their use of ICT. The data result from a two-stage survey undertaken by the Turkish agri-food directorate (KOBI).