Image of Gökçeada as a Tourism Destination


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Bil E., Ergan S., Kandur H.

Turizm Akademik Dergisi, vol.8, no.2, pp.311-326, 2021 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 8 Issue: 2
  • Publication Date: 2021
  • Journal Name: Turizm Akademik Dergisi
  • Page Numbers: pp.311-326
  • Çanakkale Onsekiz Mart University Affiliated: Yes

Abstract

This study aims to develop a destination image model to explain the influence of personal factors on cognitive and affective components of the overall image and how it affects revisiting intention. A survey has been conducted among visitors who completed their Gökçeada holiday between 23 – 27 August 2019 and have been traveling back home on Gökçeada - Kabatepe ferry. Exploratory factor analysis has been conducted to find the underlying cognitive image dimensions and the construct validity of cognitive image has been performed by confirmatory factor analysis. ANOVA analysis and t-test have been used to determine the relationship between the different components of the perceived image and sociodemographic characteristics. One of the major findings of the study is that a destination image is formed by visitors’ characteristics except for the income variable. The results show that there are statistically significant differences across different sociodemographic characteristics for cognitive and affective components of the overall image. Besides that, only having visited the Island previously affects the intention of revisiting.