Strategic Brand Management in Enterprises: A Conceptual Review


ŞAYLAN O., ESMER Y.

in: Interdisciplinary Public Finance, Business and Economics Studies– Volume VI, AKINCI ADİL, Editor, Peter Lang, Berlin, pp.301-310, 2023

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2023
  • Publisher: Peter Lang
  • City: Berlin
  • Page Numbers: pp.301-310
  • Editors: AKINCI ADİL, Editor
  • Çanakkale Onsekiz Mart University Affiliated: Yes