THE EFFECT OF HEDONIC VALUE, UTILITARIAN VALUE, AND CUSTOMER SATISFACTION IN PREDICTING REPURCHASE INTENTION AND WILLINGNESS TO PAY A PRICE PREMIUM FOR SMARTWATCH BRANDS

SAYGILI M., YALÇINTEKİN T.

MANAGEMENT, vol.26, no.2, pp.17, 2021 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 26 Issue: 2
  • Publication Date: 2021
  • Doi Number: 10.30924/mjcmi.26.2.10
  • Journal Name: MANAGEMENT
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, International Bibliography of Social Sciences, ABI/INFORM, Business Source Elite, Business Source Premier, Central & Eastern European Academic Source (CEEAS), EconLit, Directory of Open Access Journals
  • Page Numbers: pp.17
  • Çanakkale Onsekiz Mart University Affiliated: Yes