THE EFFECT OF HEDONIC VALUE, UTILITARIAN VALUE, AND CUSTOMER SATISFACTION IN PREDICTING REPURCHASE INTENTION AND WILLINGNESS TO PAY A PRICE PREMIUM FOR SMARTWATCH BRANDS

SAYGILI M., YALÇINTEKİN T.

MANAGEMENT, cilt.26, sa.2, ss.17, 2021 (ESCI, Scopus)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 26 Sayı: 2
• Basım Tarihi: 2021
• Doi Numarası: 10.30924/mjcmi.26.2.10
• Dergi Adı: MANAGEMENT
• Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, International Bibliography of Social Sciences, ABI/INFORM, Business Source Elite, Business Source Premier, Central & Eastern European Academic Source (CEEAS), EconLit, Directory of Open Access Journals
• Sayfa Sayıları: ss.17
• Çanakkale Onsekiz Mart Üniversitesi Adresli: Hayır