Fresh fruit production and marketing are significant in Canakkale as a consequence of suitable climate and natural conditions. The aim of this study is to identify the factors which affect fresh fruit production and marketing. In this respect, a survey has been carried out in Canakkale, and questionnaires prepared in accordance with the aim of the study have been filled out through face to face interview with 98 farmers who have been chosen by means of stratified random sampling. Product scope of this study includes apple and peach which constitute 71 % of the total fresh fruit production in Canakkale. This study has employed basic statistical methods along with Logistic Regression Analysis. Factors affecting fresh fruit production have been determined through Binary Logistic Regression Analysis whereas factors affecting fresh fruit marketing have been identified by means of Multiple Logistic Regression Analysis. As a result of this study, main problems about fruit production and marketing of the research area are farmers' education level, small and fragmented lands, lack of special supporting policy or mechanism, non-effective cooperatives, retailers, lower prices, difficulties in repayments and quality standards.