The Effect of Social Media Frequency on Consumers Compulsive Purchasing Behaviors: The Mediation Role of Conspicuous Consumption and Materialism


Akçalı İ., Hacıoğlu G.

Pazarlama Teorisi ve Uygulamaları Dergisi, vol.8, no.1, pp.103-127, 2022 (Peer-Reviewed Journal)