The Mediating Role of Social Agents in the Relationship between Virtual Experiential Marketing and Behavioral Intention

Copy For Citation

Köleoğlu N., Uysal Şahin Ö., Çolakoğlu H.

Dora, Bursa, 2018

• Publication Type: Book / Vocational Book
• Publication Date: 2018
• Publisher: Dora
• City: Bursa
• Çanakkale Onsekiz Mart University Affiliated: Yes