Academia Letters, pp.1-10, 2021 (Peer-Reviewed Journal)
This study focuses on the part of Cittaslow understanding that has emerged recently related
to eating and drinking habits. The main purpose of the research is to understand what this
culture is and to reveal its relationship with the capitalist system. In this context, Cittaslow
activities, goals and activities were evaluated and the evaluations were compared with the
capitalist system approach. While making these comparisons, the opinions of theorists who
have theories on the capitalist system were taken as basis. The corporate website is the best
way to understand the movement Cittaslow movement in Turkey was examined samples will
be highlighted. The consumption culture and habits that emerged especially with the capitalist
system during the examinations made the basic framework. In the main framework of
Cittaslow, the slow-food movement was also examined within the scope of the study. As a
result of this review, the slow-food movement is considered to be a version and a form of presentation
of capitalism. Because movements such as cittaslow and slow-food have emerged as
an alternative to bad living and food conditions, they are actually a new form of marketing designed
for humanity who is aware of these damages. For this reason, the study paid attention
to be together with the capitalist system and tools while considering these two concepts.