Consumer Behaviors and Perceptions Towards Luxury Brands


YÜRÜK KAYAPINAR P., ERGAN S.

in: Building Consumer-Brand Relationship in Luxury Brand Management, Rodrigues Paula, Borges Ana Pinto, Editor, IGI Global, pp.24-44, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: IGI Global
  • Page Numbers: pp.24-44
  • Editors: Rodrigues Paula, Borges Ana Pinto, Editor
  • Çanakkale Onsekiz Mart University Affiliated: Yes