Investigation of the Effect of Individuals' Empathy Levels on the Perception of eWOM Messages by Electroencephalography (EEG)


DUMAN ALPTEKİN H., TOMRİS KÜÇÜN N., ÖZKARA B. Y.

in: Pazarlamada Seçme Konular: Kavramlar ve Çalışmalar, Yılmaztürk Yasin, Akdoğan Çağatay, Editor, Özgür Yayınları, pp.369-391, 2023

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2023
  • Publisher: Özgür Yayınları
  • Page Numbers: pp.369-391
  • Editors: Yılmaztürk Yasin, Akdoğan Çağatay, Editor
  • Çanakkale Onsekiz Mart University Affiliated: No