X, Y, Z Of Materialism! A Comperative Study Among Generations On Materialist Tendency, Brand Awareness And Importance Of Money

Eroğlu F., Kılıç F.

Yönetim ve Ekonomi Araştırmaları, vol.19, no.2, pp.102-129, 2021 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 19 Issue: 2
• Publication Date: 2021
• Doi Number: 10.11611/yead.884649
• Journal Name: Yönetim ve Ekonomi Araştırmaları
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.102-129
• Çanakkale Onsekiz Mart University Affiliated: Yes