The Role of Strategic Alliances in Gaining Sustainable Competitive Advantage: A Research in Mobile Communication Industry


SÖNMEZ R. , Kasimoglu M.

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, vol.10, no.1, pp.53-77, 2015 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 10 Issue: 1
  • Publication Date: 2015
  • Title of Journal : ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Page Numbers: pp.53-77

Abstract

This study examines the role of strategic alliances in gaining competitive advantage in industries with intense competition. Strategic alliances of operating firms in mobile communication industry are grouped according to the basic activities of value chain analysis, thus, strategic alliance model of the companies in the mobile communication industry is set up. As a result, it is seen that supply alliance, technology alliance and distribution alliance increases sustainable competitive advantage. Morover, the number of partners composinf the alliance rather than the number of alliances create value and increase sustainable competitive advantage in marketing alliances, and service and content alliances.