The differences among faculty’s perceptions on the quality of communication in universities


X. European Conference on Social and Behavioral Sciences, Saray Bosna, Bosnia And Herzegovina, 19 - 22 May 2016

  • Publication Type: Conference Paper / Summary Text
  • City: Saray Bosna
  • Country: Bosnia And Herzegovina
  • Çanakkale Onsekiz Mart University Affiliated: Yes


The purpose of this research is to investigate faculty’s perceptions on the quality of organizational communication and to examine the differences among their perceptions in terms of their personal, professional, and institutional characteristics. Among their characteristics, faculty’s managerial roles deeply influence their communication perceptions due to the freedom of establishing and directing organizational communication practices by their formal authority. Therefore, the impact of managerial roles was eliminated during the analysis by assigning managerial duties as the covariant variable. The data were collected from 776 faculty who work in Turkish public universities via online application of the Organizational Communication Scale after the adaptation to university environment. The level of faculty’s perceptions on the quality of organizational communication was determined by using descriptive analysis, and the quality level of communication in universities is at medium level (Mean: 3.05; sd: .69). The differences among faculty’s organizational communication perceptions were analyzed by performing ANCOVA with including all independent variables together. There are significant differences among faculty’s perceptions in terms of their seniority and the locations of universities (in favor of older faculty and ones from universities in Marmara and Central Anatolia regions). These inequalities among faculty’s communication perceptions may result in the potentially longer personal friendship between managers and older faculty and the well-designed communication channels, especially electronic mediums, as a part of stronger institutionalization in universities of Turkey’s developed regions. Consequently, university managers should operate various events to empower informal interactions with younger faculty and establish functional channels by benefiting new technologies to quicken formal communication in their institutions.