Selection of Digital Marketing Tools Using Fuzzy AHP-Fuzzy TOPSIS


ŞENGÜL Ü. , EREN M.

in: Fuzzy Optimization and Multi Criteria Decision Making in Digital Marketing, Kumar A., Kumar Dash M., Eds, Editor, IGI: International Publisher of Progressive Academic Research, Hershey, pp.97-127, 2015

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2015
  • Publisher: IGI: International Publisher of Progressive Academic Research, Hershey
  • Page Numbers: pp.97-127
  • Editors: Kumar A., Kumar Dash M., Eds, Editor