How to Achieve Value Creation in Social Alliances: A Research in Mobile Communication Industry

SÖNMEZ R., Uygun K. R.

7th International Symposium on Business Administration, Çanakkale, Turkey, 11 - 12 May 2012, pp.227-258

  • Publication Type: Conference Paper / Full Text
  • City: Çanakkale
  • Country: Turkey
  • Page Numbers: pp.227-258
  • Çanakkale Onsekiz Mart University Affiliated: Yes