Thermal tourism has a significant role in the expanding wellness economy. To provide the intended advantages of it, a thorough market analysis is essential. Social media will contribute to these studies with its features, such as bringing together supply and demand so that they can recognize and affect each other and providing a rich visual and auditory environment. The purpose of this study, which describes the state of thermal tourism in Turkey through digital and social media sharing, is to provide guidance for practitioners and planners. The results of the research carried out with a qualitative approach: i) Both in social media and digital media, “thermal tourism” is mentioned the most in relation to health tourism, and “thermal spring cures” are mentioned in relation to thermal treatments with intensity, ii) Among the newspapers that produce content on thermal tourism in digital media, the most active ones are "turizmhabermerkezi.net", "www.turkiyeturizm.com" and "turizmgunlugu.com", iii) Messages about thermal tourism on social media are mostly related to spa cures and are made mainly by health institutions and tourism agencies, iv) The destinations most preferred by thermal tourists in both media are İzmir, Ankara, Denizli, Bursa, İstanbul, and Afyonkarahisar, although their order varies, v) Most of the visitors who prefer thermal spring cures come from the Middle East, and Spas are mostly visited by European tourists. It predicted that the study will contribute to the literature by illuminating the role of thermal tourism plays in health tourism in Turkey and by comparing and contrasting the applications of thermal tourism in digital and social media