Mediating Role of Consumer Purchase Intention on the Relationship Between Influencer's Perceived Characteristics and Consumer Purchase Behavior

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İnal M., Bil E.

Yönetim Bilimleri Dergisi, vol.21, pp.807-834, 2023 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 21
• Publication Date: 2023
• Doi Number: 10.35408/comuybd.1359816
• Journal Name: Yönetim Bilimleri Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.807-834
• Çanakkale Onsekiz Mart University Affiliated: Yes