A METHODOLOGICAL COMPARISON IN ANALYZING ONLINE CONSUMER BEHAVIOR: NEUROMARKETING VERSUS TRADITIONAL METHODS

ERDEK G., EROĞLU F.

19. ULUSLARARASI SOSYAL BEŞERİ VE EĞİTİM BİLİMLERİ KONGRESİ, İstanbul, Turkey, 13 - 14 December 2025, pp.156-160, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.156-160
  • Çanakkale Onsekiz Mart University Affiliated: Yes