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To be or not to be in Social Media Arena as the most Cost Efficient Marketing Strategy After the Global Recession

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Kirtiş A. K., Eroğlu F.

7th International Strategic Management Conference, Paris, France, 30 June - 02 July 2011, pp.260-268, (Full Text)

Publication Type: Conference Paper / Full Text
City: Paris
Country: France
Page Numbers: pp.260-268
Çanakkale Onsekiz Mart University Affiliated: Yes