Akademik Veri Yönetim Sistemi
GLOBAL ISSUES IN ECONOMICS & MANAGEMENT Global Studies Vol. 13, GÜL HASAN,KOÇ ŞEVKET ALPER,ŞİRİNER İSMAİL, Editör, IJOPEC Publication, London, ss.202-218, 2025
This study examines the decision making process of medical tourists in the rapidly growing global health industry, going beyond traditional price and technical quality parameters with a multidimensional perspective. It is argued that competitive advantage in medical tourism is shaped by employee-centered service quality and capital mechanisms (human, psychological and social capital) rather than physical infrastructure. Analyses based on Push and Pull Factors Theory, Risk Perception Attitude Framework (RPAF) and Social Exchange Theory (SET) show that psychological capital of health personnel (hope, self-efficacy, resilience, optimism) plays a critical mediating role in building patient trust. The study also looks at where Turkey now stands in the medical tourism market. It checks the kinds of patients who come and the limits the country faces, like language problems plus the state of the laws. It then sets out a step-by-step plan that links new technology - AI besides VR - with personal care so that the sector keeps growing.