Akademik Veri Yönetim Sistemi
International Journal of Advances in Scientific Research and Engineering , cilt.9, sa.7, ss.12-17, 2023 (Hakemli Dergi)
Packaging is an advertising tool that increases sale of products for consumption and helps to present food sources
safely to the consumer. Market share of food packaging industry, which plays an important role in product branding,
is quite large commercially. Today, the increase in consumer awareness in the field of food quality and safety has also
increased selectivity in packaging material and caused product information on packaging to be read more frequently.
In this study, approach of consumers in Turkey to product information on food packaging and packaging material
selection has been examined. This research across Turkey was carried out with the selection of 40 metropolitan cities
representing the country between 2019-2020. In examinations, it has been determined that consumers give importance
to food packaging in general, packaging selection is made more carefully as education level increases and product
information written on packaging is given importance.