The Effects of the Big Data Concept on the Marketing Mix

Bil E., Özkaya M.

Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, vol.24, no.3, pp.969-980, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 24 Issue: 3
• Publication Date: 2022
• Doi Number: 10.32709/akusosbil.896934
• Journal Name: Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi
• Page Numbers: pp.969-980
• Çanakkale Onsekiz Mart University Affiliated: Yes