To Be or Not to Be in Social Media Arena as the Most CostEfficient Marketing Strategy after the Global Recession


KİRTİŞ A. K., EROĞLU F.

PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES, no.24, pp.260-268, 2011 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2011
  • Journal Name: PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.260-268
  • Çanakkale Onsekiz Mart University Affiliated: Yes