To Be or Not to Be in Social Media Arena as the Most CostEfficient Marketing Strategy after the Global Recession

KİRTİŞ A. K., EROĞLU F.

PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES, no.24, pp.260-268, 2011 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2011
• Journal Name: PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES
• Journal Indexes: Other Indexes
• Page Numbers: pp.260-268
• Çanakkale Onsekiz Mart University Affiliated: Yes