Brand Loyalty at Smartphones Market: Linking Between Brand Passion, Hedonic and Utilitarian Values

YALÇINTEKİN T., SAYGILI M.

MARKETING AND MANAGEMENT OF INNOVATIONS, no.1, pp.274-284, 2020 (ESCI)

• Publication Type: Article / Article
• Publication Date: 2020
• Doi Number: 10.21272/mmi.2020.1-23
• Journal Name: MARKETING AND MANAGEMENT OF INNOVATIONS
• Journal Indexes: Emerging Sources Citation Index (ESCI)
• Page Numbers: pp.274-284
• Çanakkale Onsekiz Mart University Affiliated: No