İmaj ve Kurumsal İmaj Bağlamında Kent İmajı

Ilgin H. Ö., Ertekin I., Ataman Yengin D.

The Turkish Online Journal of Design and Art and Communication, vol.8, no.2, pp.203-215, 2018 (Peer-Reviewed Journal) identifier


Today, institutions need to be prepared for any negative ideas, perceptions, images or phenomena that may arise in the minds of both internal and external stakeholders, and to work to create, maintain and sustain corporate reputation. Today, it is a fact that every firm that wants to take place in the international markets places the concept of public relations in close to the management strategies. In particular, it will not be hard to say that institutions are closely connected with corporate image management and image creation efforts in order to be able to take place in a competitive environment. In this context, the concept of image, boundaries and importance, corporate image and related concepts and urban image concepts will be detailed in this study. The purpose of the study is to gain the academic literature by examining the concept of urban image from the perspective of corporate image. For this reason, the concept of creating a corporate image from the relations with people in the study will be considered as the practice of creating the image of the city with the concept of image formation. It will be attempted to address the necessity of considering the period of city image formation as a relation with the people having parallel qualities with the application of institutional image formation.