Ethics as a customer perceived value driver in the context of online retailing


Kurt G., Hacioglu G.

AFRICAN JOURNAL OF BUSINESS MANAGEMENT, cilt.4, ss.672-677, 2010 (SSCI İndekslerine Giren Dergi) identifier

  • Cilt numarası: 4 Konu: 5
  • Basım Tarihi: 2010
  • Dergi Adı: AFRICAN JOURNAL OF BUSINESS MANAGEMENT
  • Sayfa Sayıları: ss.672-677

Özet

This study investigated the relationships between the ethics of online retailing and customer perceived value in Turkish retail cyberspace. The data was obtained from the responses of 206 Turkish customers who had purchased at least an item online in the last 4 months. The results revealed that there were significant relationships between the dimensions of the ethics of online retailing security, privacy, non deception, fulfillment and customer perceived value. The limitations of the study and the suggestions for future research were presented.