The use of information and communication technologies as a critical success factor for marketing in Turkish Agri-food companies


CETIN B. , AKPINAR A., Ozsayin D.

FOOD REVIEWS INTERNATIONAL, cilt.20, ss.221-228, 2004 (SCI İndekslerine Giren Dergi) identifier

  • Cilt numarası: 20 Konu: 3
  • Basım Tarihi: 2004
  • Doi Numarası: 10.1081/lfri-200029420
  • Dergi Adı: FOOD REVIEWS INTERNATIONAL
  • Sayfa Sayıları: ss.221-228

Özet

In the mid to late 1980s, the rapid growth in computer networks and online services directed companies, including those in the agri-food industry, to use information and communication technologies (ICT). As a result of this progress, small and medium sized enterprises (SMEs) need to change to remain competitive in the rapidly changing business environment of the twenty-first century through the use of Internet and Web sites. The use of ICT as communication and marketing platforms provides agri-food SMEs considerable advantage. The main aim of this article is to examine the impact of the Internet and Web sites on the marketing of Turkish agri-food SMEs and to obtain information about the uses of ICT by these firms. This is reported by a two-stage survey undertaken by the Turkish agri-food directorate (KOBI).