Research Information System
International Journal of Arts and Commerce, vol.5, no.6, pp.1-16, 2016 (Peer-Reviewed Journal)
Tourists’ destination selection process for vacation is an important subject for research, because tourism is
one of the most important income sources for many countries. In this study, first of all the effect of
destination image on destination marketing has been researched. At the research section, how Turkey’s
destination image effect the trip quality perception of visitors and the influence of information sources and
travel motivation during this process was explored by a survey that consists of answers of foreign tourists
who did a 9 days trip throughout Anatolia. In the statistical evaluation of the results, reliability, validity,
descriptive analysis and structural equation modeling were conducted. Nevertheless, the subject of Turkey’s
tourist destination image and the marketing of Turkey in foreign countries need more comprehensive
studies; this study has useful inputs about it and by using these findings more productively, more effective
tourism strategies can be discovered.