Akademik Veri Yönetim Sistemi
JOURNAL OF INTERNATIONAL MUSEUM EDUCATION, cilt.3, ss.20-39, 2021 (Hakemli Dergi)
To benefit from the opportunities offered by the changing age and to survive in the
competitive environment that is felt in every field, museums, just like other institutions have
to make creative applications in communication and marketing. Communication is the most
important factor in accelerating and facilitating the flow of information between the museum
and the public. Marketing is a very important detail in attracting visitors to the museum. It
is impossible for museums that do not have effective practices for communication and
marketing to be able to renew themselves in this environment and qualify themself as
popular culture venues. Therefore, every application aimed at communication and
marketing has vital importance for museums. However, when the relevant literature was
scanned, no research examined multiple museums comparatively for communication and
marketing relations, in which only communication studies were conducted in the museum.
Within the scope of this research, the Washington National Gallery of Art and the Chicago
Museum of Science and Industry were examined in the context of their practices in the field
of communication and marketing. As a result of the research, it was understood that both
museums benefited from the opportunities offered by the age in terms of both
communication and marketing. However, it has been concluded that the National Gallery of
Art is one step ahead of the Museum of Science and Industry with its educational
opportunities, research activities, social spaces, and website design.